XOOOOX is a street artist from Berlin. His work is pretty wonderful – not only in aesthetics, but also because of what he is trying to communicate. Beautiful women stenciled onto grubby walls and surfaces. They are life-sized – I can only imagine their impact in real life. He takes photographs of models, styles and directs them how he wants, and uses them for his stencils. The message he wants to share: the beautiful illusion of the fashion industry with the alternate, commercialised reality. The women vs. the wood.
I find this quote explains him a little better than I can (my impressions are only recent).
“Beguilingly beautiful, XOOOOX’s women convey a sense of melancholy and introversion and allude to the growing displeasure with the uniform, consumption-driven hype of the fashion industry. Using transitory media such as exposed building facades, worm-eaten wood, rotting fabric and rusty metal, XOOOOX grounds this apparently glamorous theme in the street, but the artist’s aim is not to deconstruct fashion culture. XOOOOX pays homage to traditional haute couture while levelling criticism at the over-industrialization of fashion as a cultural artefact of our time.”*
I like the visual impact and style of the work, and coupled with the message, find his work fresh and interesting. I will definitely be keeping an eye out for what is next for the man with no name, XOOOOX.
*See the rest of the feature on XOOOOX here