I came across the wonderful collaboration between artist, Janine Rewell, and shoe designer, Minna Parikka, and just had to share the images. Inspired by her latest footwear collection, Rewell approached Parikka and the two worked together to create these stunning adverts which showcase the essence of the footwear, as well as making the shoe the only actual garment in the shot (clever advertising).
The final images reminded me of the my Klimt Again post, in which Klimt inspired clothing was photographed on matching materials and backgrounds to connect the whole image. Work by Gorman has also been showcased here which has a similar vibe, with outfits photographed in front of matching backgrounds. With Gorman, however, the clothing was actually inspired by the art (awesome). With Rewell, the shoes inspired art, but what makes the art so cool is that is becomes one with the body. I wonder why I haven’t seen something like this before? Certainly worth the time and effort that would have gone into designing the patterns and then executing them onto a human figure. I also love the way the shots have been layered over each other. It reminds me of an all glass mirror that has angled edges that reflect in this way. A really creative, fun idea and a refreshing and engaging way to advertise. You can take a look at a bit more of the process below.